Super Junior Siwon attended 2020 KR World Chinese entrepreneurs business week, and his presentation had everyone shooked. The Super Junior member, who is also extremely successful in many areas like business, was representing SM entertainment and spoke about the future of the company and its artists. With confidence, Siwon presented the planned future for SM artists called SMCU or SM Cultural Universe to be precise.
According to the presentation, SMCU starts with Aespa, the new female group of SM entertainment, and will continue with groups/artists like EXO, Red Velvet, Super Junior, and NCT. The universes and stories of these groups will keep developing individually, but there will also be cases where stories intertwine and interact with each other resulting in creating something new.
Despite Super Junior not having any universe or special storyline, Siwon explained that the group will also be part of SMCU at some point hinting, that the group will be introduced to the SMCU possibly by other groups like Aespa, that marks the start of SMCU. Many K-POP fans now compare the SM Cultural Universe to Marvel Universe and theorize that all groups will be able to interact through possibly the SM Cultural Universe despite having their own individual universes.
After Siwon revealed that Super Junior will be part of the big project it seems like SMCU will include almost all SM entertainment groups even Girls' generation and Shinee. Some even pointed out that BoA recently also hinted that she would also be part of SMCU through a recent teaser for her upcoming comeback.
What do you think about SMCU? Do you think there will be more collaborations between groups? Do you like the fact that groups like Super Junior, Girls' Generation, and Shinee will be joining this new SM concept? Share with us on our social media!
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